I can’t put it any simpler: buy and read those 2 books ASAP. Getting Real Rework This is proper stuff. This is stuff that translates into words what you, THE DEVELOPER, would like to have in your daily work life. And probably the reason for which having a pet project, something where you set the rules, helps remaining sane, and sometimes to dream that, one day, you will be on your own.
Show this to as much peoples as possible. It probably something some informed/smart people already know, but I admit that having someone making a video of it, makes it more “rememberable”, so more effective on (my) future behaviour. I’m cheese? I’m controllable through videos? Possibly, but in this case I’m OK with that. More at: The Story of Stuff.
I strongly suggest to see this documentary. It will help people understand a lot of things about “how” things actually works in the [en:World Economy], why we trade Money and… why [en:USA] holds in its hands the balls of the World Economy. Or, doesn’t it? The Day of the Dollar Roel van Broekhoven (Backlight 2005) The documentary is in [en:Dutch] with English subtitles.
Title: Keynote for Google I/O 2008: Client, Connectivity, and the Cloud. Abstract: Featuring Vic Gundotra, Allen Hurff (MySpace), Steve Horowitz, Kevin Gibbs, Mark Lucovsky, Bruce Johnson, David Glazer, Nat Brown (iLike). I’m at minute 23 and it looks very very interesting and relevant (for every developer in any field). So, sit tight, grab a coke/beer/cigarette/juice/whatever-you-like and… listen carefully.