Yesterday Apple launched a new set of colors for the iPod Shuffle: Pink, Orange, Green (alien), Azure and, obviously, the classic Silver. In my opinion is the right move to "recharge" the interest for this device (if it would have need ever).
It would be a good idea for Saint Valentine (if you have a so heavy wallet ;) ).
P.S. What about the Pennone's iPod Shuffle? It's "Nonpeen"!!! ;)